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Atlassian Marketplace: Category Leaders (March 2023)

By Contegix

The Atlassian Marketplace is a hub of innovative products designed to help customers extend the functionality of their Atlassian products. With 5,000+ specialized applications available, utilization of the Marketplace is essential for any Atlassian customers looking to get as much value as possible out of their investment.

At Contegix we are the industry-leading experts on the Atlassian Marketplace through our Marketplace Analytic Research Service (MARS™) database of Atlassian Marketplace 3rd party apps. A sophisticated database with 4+ years of history, through MARS™, Atlassian customers and partners can rely on us for objective, unbiased analysis and metrics on the Atlassian Marketplace.

MARS™ Categorizations

Our MARS™ categorizations are one of the main things that make it such a unique and valuable service to both our customers and the Atlassian community as a whole.

While categories assigned on the Atlassian Marketplace are self-selected (and are therefore naturally overdone) our MARS™ categories are assigned by us based on true primary functionality. If you want to see what we mean, filter by "Reports" apps on the Atlassian Marketplace and look to see how many tools whose primary functionality is building reports come up.

This stands in contrast to our MARS™ "Meaningful Categorizations" whereby we have carefully assigned categories that really represent the functionality and utility of each app. When we call an app a "Reporting" app or a "Scripting/Automation" app, customers can rest assured that these categorizations have been applied with the utmost care. If you have any questions or input about our categorizations then please feel free to reach out to us.

The Big 10

Out of our 24 MARS™ categories, which can be seen below, the 10 largest categories make up 90% of all instances.

These 10 categories represent the main areas in which Jira and Confluence users look to the Marketplace to extend the functionality of their products. Our report here will focus on those 10 categories.

category_leaders_2.0 (1)

Fastest Growing Apps by Category


Absolute Growth Winner


App: Resource Planning, Gantt Chart, Project Management for Jira
Vendor: DevSamurai
Monthly Absolute Growth: 231

Percentage Growth Winner


App: Gantt Chart Planner - Roadmap & Timeline - for Confluence
Vendor: Ricksoft, Inc
Monthly Percentage Growth: 14%


Absolute Growth Winner

App: Aura Content Formatting Macros (Tabs Miro Figma Google HTML)
Vendor: //SEIBERT/MEDIA - AppAnvil
Monthly Absolute Growth: 195

Percentage Growth Winner

App: Aura Content Formatting Macros (Tabs Miro Figma Google HTML)
Vendor: //SEIBERT/MEDIA - AppAnvil
Monthly Percentage Growth: 7%


Absolute Growth Winner


App: draw.io Diagrams & Whiteboards
Vendor: //SEIBERT/MEDIA - Draw.io
Monthly Absolute Growth: 3188

Percentage Growth Winner


App: Graphity - Diagrams for Confluence
Vendor: yWorks GmbH
Monthly Percentage Growth: 7%


Absolute Growth Winner


App: Power BI Connector for Jira
Vendor: Alpha Serve
Monthly Absolute Growth: 419

Percentage Growth Winner


App: Microsoft SharePoint & OneDrive for Confluence
Vendor: ikuTeam (Office 365 & Gsuite Apps)
Monthly Percentage Growth: 16%


Absolute Growth Winner


App: Scriptrunner for Jira
Vendor: Adaptavist
Monthly Absolute Growth: 591

Percentage Growth Winner

App: Power Scripts - Jira Workflow Automation
Vendor: Appfire
Monthly Percentage Growth: 2%


Absolute Growth Winner


App: Table Filter and Charts for Confluence
Vendor: Stiltsoft Europe
Monthly Absolute Growth: 417

Percentage Growth Winner

growth winner

App: Dashboard Hub for Jira - Custom Charts & Share Reports
Vendor: Appfire
Monthly Percentage Growth: 9%

Test Management

Absolute Growth Winner


App: Zephyr Scale - Test Management for Jira
Vendor: SmartBear
Monthly Absolute Growth: 1388

Percentage Growth Winner


App: AIO Tests (All-In-One Test Management for Jira)
Vendor: Navarambh Software Pvt. Ltd.
Monthly Percentage Growth: 6%


Absolute Growth Winner

App: Deep Clone for Jira
Vendor: codefortynine GmbH
Monthly Absolute Growth: 348

Percentage Growth Winner


App: User Management for Jira
Vendor: TechTime Initiative Group Limited
Monthly Percentage Growth: 5%


Absolute Growth Winner

App: Issue Templates for Jira
Vendor: Deviniti
Monthly Absolute Growth: 116

Percentage Growth Winner

App: Theme Extension for Jira Service Management
Vendor: Hexygen Inc.
Monthly Percentage Growth: 8%

Time Management

Absolute Growth Winner

App: Timesheets by Tempo - Jira Time Tracking
Vendor: Tempo Software
Monthly Absolute Growth: 356

Percentage Growth Winner


App: Worklogs - Time Tracking and Reports
Vendor: SolDevelo
Monthly Percentage Growth: 4%

Congratulations to all of the apps and vendors who feature here as the growth leaders of their respective categories!

If you have any questions about MARS™ at sales@contegix.com